The main purpose of this poster is to advertise the opening of a new coffee shop that emphasizes community and inclusion.  The focal point is the image which illustrates an intimate conversation being had over a cup of coffee.  This immediately speaks to the emphasis of community and inclusion.  The dark brown in the color palette is calming, representing the atmosphere of a coffee shop, and the light blue represents trustworthiness.  The decorative font chosen for “Grand Opening” pulls the viewer’s eye and is supported by the circular vector in the top right.  Then, the viewer is pulled by the blue highlighting the discount in the center of the page.  The blue is also used on further information, which pulls the viewer’s eye towards the date, time, and location.