The goal of this campaign is to generate excitement and interest in a charity concert over the course of the week leading up to the event, to call for volunteers, and report on the event's success.  I did not want the viewers to become disinterested by seeing the same advertisement repeatedly, which is why the design was slightly changed for each post.

 

The first two posts would be shared before the event.  The first advertises who will be performing at the event and the second is a call for volunteers.  The final post would be shared after the event and reports on the success of the event.  The purpose of the final post is to retain volunteers’ and attendees’ interest in future events by showing them the positive impact they had on the larger community.