This was a personal project inspired by a logo redesign and mobile app design. The goal of this carousel was to advertise the new mobile app and its features for a contemporary art museum.
Mobile App Launch Carousel
Rationale
The target audience includes young adults and millennials that are typically students or educators. The design of the carousel matches that of the app; black, white, and minimalistic to allow the artwork to take center stage on the screen. The digital nature of the medium and the target audience determined the need for a sans-serif typeface, and Futura is a simplistic, familiar, and legible option that aligns with the design approach.
​
The mobile app not only allows for the exploration of an artist's collection, but also includes audio of the artists explaining the inspiration and themes in their pieces. The audience can also buy tickets for tours and upcoming events.
​
This project connects to others showcased in this portfolio:
Logo and Branding
Artwork Collection Catalog
Mobile App