This mock company, Sustain-A-Look, makes clothing from sustainable, ethically sources materials.  This carousel is meant to announce the launch of their Recycled Clothing Program, provide discounts to improve sales, and promote site visitation by providing a link to their website.  A promo code specific to the carousel is included to track customer engagement with different social media platforms which would provide insight into customer engagement.

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The target audience is primarily millennials given the sustainable and climate conscious personality of the brand.  Due to this, I chose a chic, minimalistic style and leaned into the earthy tones of the color palette to align with the theme of recycling.  I chose Proxima Nova for the typeface because it is a sans-serif typeface that toes the line between simplistic and bold, offering many opportunities for contrast.